browntown marketing group | creative brief

First Name
Last Name
Company Name
Email
CONTENT INFORMATION
Overview: (Project information, goals, measurable objectives)
Primary Audiences: (Who are they, how will they use this brochure or website, what should be avoided in talking to these audiences)
Tone and Image: (Funny and casual, or formal, what do target audiences believe before your organization communicates with them, what tone and imagery will be most effective, specific visual goals)
Messages: Features, Benefits and Value (Prioritize the top features and/or facts about the program, service or organization you're marketing, and its value to target audiences. Outline how it compares to the competition. What's the one sentence that summarizes its unique value? Other key points?)
Additional Comments

CREATIVE BRIEF